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September 23, 2003
British Airways promotes its business class online

In a press release today on Yahoo! News, British Airways has announced a new aggressive effort to attract international business travelers, through an online campaign developed by iTraffic.
The online campaign -- including full-page Unicast, half-page and box advertisements -- will run from September 22 through the end of the year in conjunction with print and television ads developed by British Airways' offline agency. Amy O'Kane, Manager of Marketing Services for British Airways North America has commented:

"In addition to traditional outlets, online advertising has become vital to reaching our target audience. An integrated advertising approach has allowed us to create a consistent message and brand awareness for our industry-leading Club World business class throughout all media avenues."

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