Avis, the car rental company, has appointed Arnold Interactive to create an email marketing campaign. The emails will be distributed throughout the UK, Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Portugal, Poland, Spain, Sweden and Switzerland. Avis plans to target up to 100,000 consumers throughout Europe.
Mirko Behnert, e-Commerce Manager for Avis commented on Arnold Interactive Web site:
"The strategy to develop more Internet business has enabled us to successfully increase the proportion of customers booking online to 12% in June, growing 65% year on year. We were impressed by Arnold Interactive's ability to deliver cost effective solutions creatively and felt they were the ideal partner to help grow our business online."