Absolut Vodka is launching a new flavour "Raspberri" and it's promoting it with an integrated campaign supported by a microsite.
DMNews.com explains online banners will be part of the marketing mix, aiming to get users interact with Absolut's brand. The microsite, developed by ad agencies Springtime and Daddy, features works by artists Maya Hayuk and Kenji Hirata.
A curiosity to note: Daddy is an expert in developing sites for drinks brands. They already worked for Level Vodka and Raml�sa mineral water.