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Interactive marketing and other great advertising ideas since 2003
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November 04, 2004
The Bourne Supremacy's mobile challenge

Universal Pictures is launching a mobile marketing campaign to promote the release on DVD of 'The Bourne Supremacy'. Revolution Magazine says the campaign, run by Flytxt will invite people to join the five day "Do you have what it takes to be Bourne?" an sms based challenge.
The campaign is starting this month in Australia, and will land in Europe early next year.

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