Ericsson and Proximity Worldwide have signed an agreement to jointly promote effective solutions for mobile marketing. Starting in four countries, Germany, Italy, Singapore, and the United States, the mobile infrastructure will be utilized as a marketing communications channel. Johan Bergendahl, Vice President Marketing at Ericsson comments:
"Mobility is a key requirement for today's societies. With the growing number of multimedia capable handsets, mobile marketing offers a multiplicity of opportunities, benefiting consumers, operators and CRM-agencies alike."