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September 10, 2005
Online campaigns for Sony Playstation

Exposure Digital is behind two interactive pan-European campaigns now online for Sony Playstation.

The first one is to support the release of 24 - The Game. The site currently online offers just a trailer of the new game, further content and viral elements will be added soon.

The second campaign is for EyeToy Kinetic, highly personalised workout programme designed to improve personal wellbeing. For the development of the website, exposure Digital worked close with London Studio, the creators of the game. This has resulted in a website which fully integrates the core elements of the game, the two personal trainers Matt and Anna in particular.

One of the highlights of the site is the personal training section where you can subscribe for a personalised training programme. Users will receive a series of email that include instructional videos from the 2 personal trainers. Other sections of the site include a Body Balance quiz, Desk Exercises and a downloadable Meditation application.

Jeroen Matser, Digital Director at exposure unveils:

Working with London Studio was a great opportunity for us to further push the boundaries on integrating game and video footage into a consumer website. People should have a look at this website to see how a brand like Playstation uses information on personal wellbeing and the multi media possibilities of the internet as an add-on to the actual game. This is your own personal trainer online.

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