adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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June 04, 2003
Bigger is better

According to new research results released by the Interactive Advertising Bureau bigger ad sizes work better. The study has analysed the effectiveness of different online ad sizes used in the McDonalds' campaign and has shown that larger larger rich media ads perform better in communicating brand attributes.
The news is reported today by Marsha Geller on Mediapost.

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