Next Sunday Red Bull will be in Rotterdam (NL) with the first edition of the Dutch Red Bull Flugtag. The tickets for the event have been sold only via mobile. In two weeks, HotSMS managed to distribute 12.000 tickets, using a combination of premium SMS and Internet to verify the codes.

SMS advertising and a mobile game are also part of the Red Bull campaign still in The Netherlands.

Very interesting to see how mobile grow up in commerce and CRM.

Here two other mobile campaigns for O2 and Mission Impossible III

http://www.thomevincent.com/blog/index.php?2006/05/17/120-o2-and-mission-impossible-iii-by-hypertag

Posted by: Vincent at May 17, 2006 03:10 PM