Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars?
YouTube Play is an interesting and fresh collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative video from around the world. The project calls for video artists worldwide to enter their video's on the dedicated YouTube channel. A jury of experts will decide which works presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel. Here's the trailer:
Merry Christmas, Happy Holidays dear Adverblog friends. As you might (!) have noticed we have almost disappeared during the month of December. We are very sorry about this. Probably it's a sign the digital business is very healthy. We had to work a lot (maybe too much) with almost no time to blog. This is very unhealthy for us and possibly also for you, so we promise to take better care of Adverblog and of you, super valuable readers, in the upcoming days, months and years.
Take care dear readers, we wish you a Holiday break full of love and joy.
Martina and the Adverbloggers (Daniel, Geoff, Laurent, Mark and Rocco)
I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they're coming up with a sweet tool developed to reinvindicate the joy of writing, a sweet text editor called Ommwriter, go check it out and play with it for a while (sadly, only for Mac 'til this moment)
October 24, the day the world runs in the second edition of the Nike+ Human Race. In Argentina, you can follow the race live thanks to an innovative idea that transforms selected runners' comments into text messages which get automatically published online.
On top of the smart use of technology I also like the PR power of this initiative as among the live tweeters during the race there is also a journalist who already has a good amount of followers on Twitter.
The race in Buenos Aires will begin at 16.00 local time. If you are GMT based it means in 40 minutes.
Get ready, watch it live here: http://thehumanrace.com.ar/envivo/
The team at Holler Sydney have created an iPhone app that is basic (as far as apps go) but huge as far as the environment goes. Just download it and do it... type Vote Earth into iTunes. It's free!!
NYC law requires restaurants with over 10 locations to label their menus with calorie totals. But, do you think you can estimate the right amount of calories in these places? Calorie Confusion is an interesting app done by Matt Daniels to gain some perspective on the need of data transparency.
These "Did you know" videos are becoming kind of a tradition every year. Even if not about advertising, they are pretty interesting because they show some curious numbers about the changing media landscape in these days:
Then add your logo at the end or just in a corner, tiny size, i don't care, you already got me. Let me embed and send it to my friends and i'll make you rich and famous.
Funny thing that happened, i got sent this Palm Pre video, which is... creepy to say the least.
While i was watching it I spent the whole time waiting for something to happen, in a Scary Maze style or the monster from Cloverfield killing people or something like that, which would have been less creepy than the original video, in my opinion (the "ping ping ping" part really freaked me out)
So if you read the comments no one is bitching about Palm nor about the product, they just complain about the quality of the commercial, the girl or the general tone. Then, some spoofs from YouTube came to the rescue.
