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Interactive marketing and other great advertising ideas since 2003
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September 02, 2010
The Tippexperience, viral mashup/copycat

Subservient chicken + Warioland // The Expendables + John West Salmon = The Tippexperience


Some will consider it as a copycat, others will take it as a tribute to famous memes.
Try "tickle" for example...

Agency : Buzzman

July 22, 2010
Introducing the iOscars

ioscars.jpg

Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars?

(via BBH Labs and Freedom and Partners)

June 24, 2010
YouTube Play

YouTube Play is an interesting and fresh collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative video from around the world. The project calls for video artists worldwide to enter their video's on the dedicated YouTube channel. A jury of experts will decide which works presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel. Here's the trailer:

June 15, 2010
World cup Twitter replay

More great data visualisation around the World Cup from the Guardian who continue to lead the UK press on the digital front.

TheGuardian_WorldCup2010TwitterReplay10.jpg

Go here, pick any game and see how the twitter traffic reacted as the game played out.

March 08, 2010
BMW Experiment

The new BMW S 1000R is allegedly the most powerful liter bike in the world.

And this is a viral-intended video to support the launch:

(via Viralmente)

December 25, 2009
Happy Holidays!

Merry Christmas, Happy Holidays dear Adverblog friends. As you might (!) have noticed we have almost disappeared during the month of December. We are very sorry about this. Probably it's a sign the digital business is very healthy. We had to work a lot (maybe too much) with almost no time to blog. This is very unhealthy for us and possibly also for you, so we promise to take better care of Adverblog and of you, super valuable readers, in the upcoming days, months and years.

Take care dear readers, we wish you a Holiday break full of love and joy.

Martina and the Adverbloggers (Daniel, Geoff, Laurent, Mark and Rocco)

November 23, 2009
Herraiz Soto and Ommwriter, the text editor

I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they're coming up with a sweet tool developed to reinvindicate the joy of writing, a sweet text editor called Ommwriter, go check it out and play with it for a while (sadly, only for Mac 'til this moment)

A little video explaining how it works:

October 24, 2009
The Human Race Day

October 24, the day the world runs in the second edition of the Nike+ Human Race. In Argentina, you can follow the race live thanks to an innovative idea that transforms selected runners' comments into text messages which get automatically published online.

human_live0.jpg

On top of the smart use of technology I also like the PR power of this initiative as among the live tweeters during the race there is also a journalist who already has a good amount of followers on Twitter.

The race in Buenos Aires will begin at 16.00 local time. If you are GMT based it means in 40 minutes.
Get ready, watch it live here: http://thehumanrace.com.ar/envivo/

human_live1.jpg

October 01, 2009
Vote Earth

The team at Holler Sydney have created an iPhone app that is basic (as far as apps go) but huge as far as the environment goes. Just download it and do it... type Vote Earth into iTunes. It's free!!

Picture 3.png


September 22, 2009
NYC's Menu Labeling Law

calories.jpg

NYC law requires restaurants with over 10 locations to label their menus with calorie totals. But, do you think you can estimate the right amount of calories in these places? Calorie Confusion is an interesting app done by Matt Daniels to gain some perspective on the need of data transparency.

(via Ana Andjelic)

September 17, 2009
Did you know 4.0

These "Did you know" videos are becoming kind of a tradition every year. Even if not about advertising, they are pretty interesting because they show some curious numbers about the changing media landscape in these days:

September 10, 2009
A brief letter: happiness is just one smile away

Dear brands:
do something like this

Then add your logo at the end or just in a corner, tiny size, i don't care, you already got me. Let me embed and send it to my friends and i'll make you rich and famous.

I was just one smile away and i'm that simple.

Yours respectfully,

Daniel

(an HD version here)

July 15, 2009
Brands thanking God for spoofs

Funny thing that happened, i got sent this Palm Pre video, which is... creepy to say the least.

While i was watching it I spent the whole time waiting for something to happen, in a Scary Maze style or the monster from Cloverfield killing people or something like that, which would have been less creepy than the original video, in my opinion (the "ping ping ping" part really freaked me out)

So if you read the comments no one is bitching about Palm nor about the product, they just complain about the quality of the commercial, the girl or the general tone. Then, some spoofs from YouTube came to the rescue.

Continue reading... "Brands thanking God for spoofs"

July 07, 2009

Tributes to Michael Jackson

June 22, 2009

It's #interactivemonday

June 10, 2009

A new way of working auctions

June 05, 2009

Simple Machines

March 22, 2009

Marketing 2.0 - let's meet in Paris

January 21, 2009

Dear Mr. President

December 30, 2008

YouTube Doubler

December 09, 2008

The end (and the beginning)

December 04, 2008

Best interactive case ever

November 14, 2008

Who let the dogs out?

September 25, 2008

Diesel's Dirty 30 party

April 26, 2008

Marketing 2.0 Conference

January 03, 2008

Internship in Brand Communication

December 20, 2007

Christmas wish from Christvertising

November 26, 2007

Slow blogging

November 08, 2007

Fight for a "free magenta"

October 11, 2007

The Pet Shop Boys, Orwell and the QR codes

September 22, 2007

Almost back...

September 03, 2007

Colin McRae DiRT great interface

August 14, 2007

The newsletter is back

June 28, 2007

A small world... let's connect

May 29, 2007

Just discovered Twitter...

May 21, 2007

Ops! Happy Birthday Adverblog

May 11, 2007

Who invites me to Joost?

May 03, 2007

Historical cyber riot around HD DVD key

April 21, 2007

Spring break

March 21, 2007

New design, new ideas

March 04, 2007

PoP! Goes my heart

January 30, 2007

Heidies are gone, now get a life

January 05, 2007

The Truth In Ad Sales

January 03, 2007

Happy New Year everybody!

December 12, 2006

Dear Santa Claus

October 30, 2006

Advertising ipse dixit

October 20, 2006

Where the "frappr" are you?

October 01, 2006

Geotagging: O Reader, Where Art Thou?

July 06, 2006

Bloggers for Tibet Day

May 18, 2006

Happy birthday Adverblog!

May 17, 2006

Del.icio.us spam

May 01, 2006

Back from my holidays

April 03, 2006

Happy Birthday Adland!

March 22, 2006

Who invites me to Google Analytics?

February 13, 2006

And the winner is...

February 07, 2006

Vote for Adverblog!!!!

January 22, 2006

The battle of the ad blogs

January 03, 2006

Slow blogging

December 30, 2005

Euro-blogging

December 23, 2005

2 Kilo of Kessels Kramer eventually out

December 05, 2005

Ideas for Christmas gifts

October 10, 2005

Love and inspiration

October 09, 2005

The garlic (credit) card

September 05, 2005

Blogging from Amsterdam

August 29, 2005

Taking a break

July 27, 2005

A message for my Dutch readers

July 07, 2005

Let's stop and think

June 16, 2005

I'm looking for an ad management solution

June 09, 2005

MSN Spain supports Madrid 2012

May 30, 2005

Happy Birthday

April 26, 2005

An Italian blog for crime lovers

April 21, 2005

The Digital Marketing Forum

January 13, 2005

Introducing iPod Shuffle

January 07, 2005

Very special iPod editions

December 23, 2004

Merry Christmas

November 24, 2004

Support Adverblog

November 23, 2004

The Internet has the power to persuade

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