Over fifty experts from all around the world will gather next week in Paris to discuss the latest strategies and ideas in online communication and buzz marketing. The fourth edition of the Marketing 2.0 Conference will take place on May 5th and 6th. It offers an amazing range of discussion topics representing one of the must be events of the year in Europe.
To find out more and get your ticket, this is the website to visit.
At Nike Italy we are currently looking for a young talent to join for six months our brand communication team. If you're interested and qualified for the position, your English (as well as your Italian!) is excellent and you are willing to move to Bologna, please send me your CV to this address: submitnews @ adverblog. com.
Update: Please note this position is at Nike Italy, so you should already live in Italy and you need to speak and write perfectly Italian in order to qualify
The US is known for taking their Christian believe very serious. But this initiative from Aberdeen tops it all. Check out the Christvertising website and learn about their brand targeted prayer which involves millions of people pray for your brand. Here's Christvertisings Christmas wish.
Apologies for the slow blogging, I'm back to work after 2 months at home recovering from a broken Achille's tendon... I have a lot of work to do plus I spend three hours a day at physioteraphy, I promise to recover my usual blogging pace during the week. Stay tuned!
In The Netherlands, a social movement is born to protect the free use of the magenta colour in communication materials. The fight has begun recently, when mobile carrier T-Mobile has started a legal fight versus a series of Dutch brands such as Slam FM, Compello and 100% NL which magenta in their logo.
Basically T-Mobile claims it owns the rights to use magenta in commercial materials, saying the registered them at the Oami... It's such a silly thing!
I remember a similar case a few years ago, when Easy entered the mobile phones market and Orange started a legal action against easyMobile over its use of the color orange to promote telecommunications services. I don't know the end of the story, but I think it's curious to note mobile carriers have a complex with branding colours...
There is a lot of buzz online about the new interactive video launched by the Arcade Fire. Surely a nice thing but, in my opinion, not as interactive and innovative as the Pet Shop Boys video inspired to Orwell's 1984 that embeds QR codes linking viewers directly to on-line content about issues of civil liberties. QR Codes are barcodes that contain digital information such as URLS that can be read by camera phones.
If you've done nothing wrong
You've got nothing to fear
If you've something to hide
You shouldn't even be here
You can learn more about the video on the official band's website.
Sorry for the slow blogging, repeated newsletter and the lack of replies to your emails this week, but I have a good excuse... I'll keep the story short, on Tuesday, while playing basketball I suffered a Achilles tendon rupture, I underwent a surgery and last night I came back from the hospital... Now I'm doing fine, but I'll have to stay home for at least one month... and here comes the good news, I'll have more time to read and review the tons of books I've received lately, and to blog on a more regular basis: every cloud has a silver lining!
At a friend's place last night I played the Xbox 360 version of Colin McRae Dirt, a nice rally game created by Codemasters. The reason why I share this with you is because I'm impressed by the game interface to navigate through the menus. It's smart and innovative, with principles I really would love to see applied to the Web as well. Someone has even posted a video on Youtube with a one minute overview of the interface... have look and be inspired!
I’m at home (connected) for a week. It’s a good opportunity to relax, read, think and fix a few things here on Adverblog.
First of all, the newsletter. It’s alive and kicky again since a few months, thanks to the incredible support of Eroi that not only kindly provides me with the application to send it out, but also managed to make it work without having to fight “weekly” with my lack of time (and slight lazyness). Today (and this is the big news), I’ve added again to my pages the sign-up form. If you subscribe, you will get an email every Thursday with the recap of the articles published here on the blog.
In the RSS era subscribing to a newsletter might sound a little bit old fashioned. But given the editorial approach we try to give to Adverblog (showcase the best, forget the rest) I still think that a weekly recap represents a good tool to archive and keep track of the campaigns worth being remembered. So don’t be shy nor lazy, and subscribe. The newsletter is weekly and double opt-in, so you won’t be spammed.
By: martina // Permalink // Comment(s): Category(s):Everything else
I thought I could write a very sad post to move your emotions, and convince you to invite me to ASmallWorld... you know, I just changed job, just moved to a new town (Bologna), I have no friends here yet, I don't know which are the cool places to be, the cool people to meet, the cool things to do etc... and a friendof mine who is in told me that ASmallWorld is great tool for social networking and to get the right directions... he's not cool enough to invite me (sorry Raymond!) so I have to beg for an invitation here on Adverblog...
Did I convince you? This is my email martina @ adverblog .com
Thanks!! ;-)
Update: I'm in!!! ;-) Thank you!
Update 2: please don't email me asking for an invitation. I can't invite anybody. Sorry
I'm getting old... I almost forgot that Adverblog has turned four last Friday...
Sometimes I feel that with my "regular" job getting better and better I will no longer have the time nor the energy to keep blogging, but this is actually not true. Adverblog, like interactive marketing, is a passion, and in four years time I've build so many online friendships and loyal relationships with my rants' readers, that I just can't stop writing (also because it's the best tool I have to be recruited by cool companies ;-)
Right now I haven't got a good connection at home (I'm using a gprs phone :-( but I'm sure you'll forget me for a few more weeks and, most of all, you'll appreciate the articles by Adverblog's special friends and contributors Rocco and Mark.
So, Happy Birthday Adverblog! And thank you everybody :-)
First of all, the newsletter. It’s alive and kicky again since a few months, thanks to the incredible support of 
