Extremely well told, there must already be some gold and titanium awaiting to be delivered to Portland. BTW, loving the current layout of W+K's site also.
The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this year we've found other stuff, such as:
+ a job interview to find out which job could you be hired at Sterling Cooper Draper Pryce
+ a funny Jib Jab sendable video where you can put-your-picture in a 3-minute piece that tells about the whole story and its characters
+ Even a webinar reviewing different marketing topics and present both the 1960's point of view (by Sterling Cooper) and the 2010 point of view (by HubSpot).
Dulux "Let's colour"campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing:
Using digital media is a good way of reliving historic events from the past. Last year it was all about the 40th anniversary of the first lunar landing, with outstanding projects such as We chose the moon.
But last year it was also the 20th anniversary of the fall of the Berlin Wall, and that is how it was created the Go Beyond Borders Project, an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho.
Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they're back, with some extended features that takes the user to an interesting online-offline-online-offline trip:
I'm a big fan of this effort done by Orange and RockCorps altogether (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs:
Posting cool stuff on Adverblog is getting more and more difficult. I mean, I think the time of cool microsites is almost over. I was discussing the topic with some friends in Amsterdam the other day. To be successful and to be meaningful, you need to do more than a website. You need to connect it with the offline world, and surely you need to create a story worth being noticed and shared through social media. Paid media is no longer enough to drive traffic. And, in the same way a good/creative website doesn't make a campaign successful if you don't build an integrated action around it. So, getting back to the point, to become a cool campaign we can write about, you need to tell us a story that goes beyond sharing a link.
This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see what is it about:
How hard is to engage people to create what is called "user generated content". So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic Lumix ZX1 camera, featuring an 8x optical zoom.
With some sculptures distributed all along several places, a british object each of them but eight times larger than its original size, the whole press coverage drove people to a Facebook fan page, Panasonic 8xLife, where users could submit their own creations, related to perspective (as playing with the powerful zoom feature and in order to win a trip yo the 2010 Vancouver Olympic Winter Games), to be stored at some galleries that are pure joy and fun to watch.
Two years after the superb HBO Voyeur campaign, HBO is coming up with a new and interesting narrative experiment called "HBO Imagine", where you can see some stories told from 4 different angles each, so you can see the whole story only if you check the four or them.
The first one is a 2-part experience: first up is a gigantic 4-sided film experience that will be displayed in NYC, DC, and Philadelphia.
+ September 17-19 NYC (Gansevoort and Little West 12th)
+ October 1-3 in Philadelphia (Old City District)
+ October 8-10 in Washington D.C. (Plaza at Adams Morgan)
On these gigantic 4-sided displays there are 2 different short films playing, directed by Noam Murro, and each film is the same scene from 4 different angle.
The online part, the website, is one of that rare pieces (because these days it's all about fast to see fast to share) that suggest there's a lot to explore and find, through a wonderful 3D menu, go check it out, it's really worth seeing.
These days i'm judging LIA Awards and it's interesting that more and more often you can find a lot of digital entries submitted not as separate elements of the campaign (microsite, banners or whatever) but what is submitted is the whole campaign itself, even when in "banners" category, for instance, so very often you don't know what to judge exactly. What makes me think about another thing, that is that many entries are not really powerful by themselves, but in the context of the campaign where they live that pieces become substantially relevant.
Does it make any sense judging them as in a "digital" category then? The first example of this happened when i had to judge the banners of this campaign for Dodge in Belgium, made by Proximity BBDO.
The tagline is quite simple, being Dodge a "macho" car, and trying to engage people for their new release, a familiar one, the test drive consists on going to the car dealer and have sex in the back seat of the test car. Then, if you got pregnant and have a baby within the next 9 months you get the car for free
In Japan, Sony has recently launched an amusing project to drive attention around the upcoming release of the new PS3. How does you face look like while you play videogames? Have you got the best "game face"? You can start comparing yourself to a bunch of Japanese videogame players by visiting www.playface.jp or watching the commercials below.
