adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign
February 18, 2008
Indiana Jones LEGO version

I'm back blogging after sometime offline (too much work!!) and I know I have to meet a certain level of expectations given the long absence :-) So here I am, presenting you an advergame I just received from Argentina, from the guys at Three Melons, who worked with LEGO US to produce an exciting piece of work.

lego_indiana_jones.jpg

The game it's a platform game that features Indiana Jones in LEGO version. At first sight it looks quite simple to play, but if you want to achieve high scores than you really need to practice a lot.

lego_indiana_jones2.jpg

The experience is very well designed and developed, and it results appealing both for LEGO and Indy fans as well as for adults and kids.

December 30, 2007
Truths about the Gol

As part of their campaign "Truths about the Gol" for the launch of the new Volkswagen Gol in Brazil, the extremely talented guys from Almap BBDO in Sao Paulo brought back the famous (and superviral) Chuck Norris' facts to create the digital support for the campaign.

truth_goal01.jpg

Each piece unveils a new and previously untold secret, such as why Superman wears his underwear on top of his clothes or what happens when Gol reaches the speed of light, being these two of six creative stories to be enjoyed, not only because of the superb art direction but also because of the nice and different interactions added to each one of them.

truth_goal02jpg.jpg
Continue reading... "Truths about the Gol"

July 07, 2007
The beautiful advergame

From Brazil a cool advergame that continues (and evolves) the trend set by Get the Glass. It's called Prisma Test Life, and it has been created for Chevrolet by NuYoung Creative.

chevrolet_game01.jpg

It's a "click" game, so you don't have to speak Portuguese to play it, but just to use your intuition and enjoy the experience.

chevrolet_game02.jpg

The game is fun to play, but in my opinion the user gets more fascinated by the aesthetic side of the project: animations are impressive, as you can see from the "making of" video the agency has released.

Found on Webcore.

September 04, 2006
Axe, click and seduce

From Venezuela, a nice seduction advergame for Axe. Watch the video with great attention and spot the girl when she's winking at you.

axe_seduccion.jpg

The concept of this game is nice, I just had a few remarks on the size of the video, but the guys from Lowe-Concept Interactivo actually explained me that it's a bandwidth issue. Given the standard quality of connections in Venezuela, this video dimension was the best compromise among balance size, quality of the video and user-side download speed.

What I also like about the game, is that it's just one click away... eventually an advergame which doesn't require a registration nor long instructions to read!

July 02, 2006
The pizza "voyeur"

One the winners of the recent Cannes Advertising Festival: Quorum/Nazca Saatchi & Saatchi PerúPapa John's, pizza service. Instead of the annoying leaflets left in the mailbox, the agency came up with this intrusive yet original idea: a sticker attached right below the peephole with the image of a pizza boy plus, of course, the number to call.

papajohns3.jpg

The ad won the Gold Lion for the best use of alternative media in direct marketing.

Continue reading... "The pizza "voyeur""

May 18, 2006
Rexona Sport Fan and the World Cup

In Brazil, Rexona has launched a mini-site as part of a new campaign for Rexona Sport Fan. Of course the content is World Cup related: a video showing a Brazilian football fan at the stadium, a Sport Fan manifesto and an Atari style advergame and the possibility to support the Brazilian team by sending a short message.

brazi_rexona.jpg

The mini-site is not groundbreaking, it's advertainment, there is a Flash 8 video, but I would have expected something more integrated with the TV campaign (see below). It's the same old story, the site is nice to see once, but it doesn't give you many reasons to come back or, even worse, to spread the word about it. Considering the craziness in online marketing of Axe (Rexona's competitor) they could have tried to create something "wilder".

Continue reading... "Rexona Sport Fan and the World Cup"

February 22, 2006
The Brazilian Axe effect

From Brazil, an advergame to promote the Axe seductive effective. Don't expect anything sexy or daring. I'm posting about it because I believe it's good to see how different countries promote the Axe "effect" through advergames.

axebrazil.JPG

Fbiz did it.

December 07, 2005
Guerilla against AIDS

To promote the use of condoms in Buenos Aires, Argentina the government covered the city's central Obelisk with a giant pink colored condom. It was part of World AIDS day on 1st December. (thanks Joel!)

obeliskcondom.jpg

October 21, 2005
The Australian "Open"

BBDO Mexico for Espn.

auopen.jpg

October 19, 2005
Beer black power

DM9 DDB, Sao Paulo for Antarctica Beer (Brazil).

beer_power.jpg

[via MokaBreak]

October 06, 2005
Audi meets Escher

AlmapBBDO for Audi Quattro (Brazil).

audiq_brazil.jpg

[via Adme.ru]

September 26, 2005
Axe and the nun

VegaOlmosPonce/APL for Axe (Argentina). Clio award winner in 2000.

axe_argentina.jpg

September 21, 2005
Vicks VapoRub, a deeeep breath

Oveja Negra (TBWA) for Vicks VapoRub (Dominican Republic).

vickvaporup.jpg

September 15, 2005

The Coke Pizza

August 24, 2005

Uruguay: happy birthday Pepsi

August 15, 2005

"Dark Water" street campaign

August 04, 2005

Pepsi icons invade Messenger

July 29, 2005

Saddam: the wrong face on a calling card

July 28, 2005

A collection of unpublishable ads

June 28, 2005

Chevrolet and your style

Are looking for more cool interactive ideas? Check the archives

120x600v2.jpg

Archives by category

Archives by month
Weekly recap in your mailbox
Never miss a campaign. Receive every Thursday a newsletter with all the articles published during the week
Email*
Company
Country
* required field

Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog


 
Blogs I enjoy
Marketing & advertising...
* Adrants
* Ads of the World
* Adverbox
* A/D Goodness
* Brainstorm #9
* Brief Blog (mx)
* Coolz0r
* Creative Classics (it)
* DoubleBBlog (it)
* Houtlust
* La Casalinga di Voghera (it)
* Marketing Facts (nl)
* Marketing Relationnel (fr)
* Minimarketing (it)
* Random Culture
* Send to Friend (fr)
* Three Minds @ Organic
* Werbeblogger

Design & inspiring ideas...
* David Report
* Josh Spear
* Fubiz
* Putting People First
* Swiss Miss
* Wooster Collective

Trends & fashion...
* Agenda Inc.
* Springwise
* Trends Now (fr)

Music...
* Aurgasm
* Drowned in Sound
* Pitchfork