February 18, 2008
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| Indiana Jones LEGO version |
I'm back blogging after sometime offline (too much work!!) and I know I have to meet a certain level of expectations given the long absence :-) So here I am, presenting you an advergame I just received from Argentina, from the guys at Three Melons, who worked with LEGO US to produce an exciting piece of work.
The game it's a platform game that features Indiana Jones in LEGO version. At first sight it looks quite simple to play, but if you want to achieve high scores than you really need to practice a lot.
The experience is very well designed and developed, and it results appealing both for LEGO and Indy fans as well as for adults and kids.
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December 30, 2007
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| Truths about the Gol |
As part of their campaign "Truths about the Gol" for the launch of the new Volkswagen Gol in Brazil, the extremely talented guys from Almap BBDO in Sao Paulo brought back the famous (and superviral) Chuck Norris' facts to create the digital support for the campaign.
Each piece unveils a new and previously untold secret, such as why Superman wears his underwear on top of his clothes or what happens when Gol reaches the speed of light, being these two of six creative stories to be enjoyed, not only because of the superb art direction but also because of the nice and different interactions added to each one of them.
Continue reading... "Truths about the Gol"
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July 07, 2007
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| The beautiful advergame |
From Brazil a cool advergame that continues (and evolves) the trend set by Get the Glass. It's called Prisma Test Life, and it has been created for Chevrolet by NuYoung Creative.
It's a "click" game, so you don't have to speak Portuguese to play it, but just to use your intuition and enjoy the experience.
The game is fun to play, but in my opinion the user gets more fascinated by the aesthetic side of the project: animations are impressive, as you can see from the "making of" video the agency has released.
Found on Webcore.
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September 04, 2006
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| Axe, click and seduce |
From Venezuela, a nice seduction advergame for Axe. Watch the video with great attention and spot the girl when she's winking at you.

The concept of this game is nice, I just had a few remarks on the size of the video, but the guys from Lowe-Concept Interactivo actually explained me that it's a bandwidth issue. Given the standard quality of connections in Venezuela, this video dimension was the best compromise among balance size, quality of the video and user-side download speed.
What I also like about the game, is that it's just one click away... eventually an advergame which doesn't require a registration nor long instructions to read!
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July 02, 2006
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| The pizza "voyeur" |
One the winners of the recent Cannes Advertising Festival: Quorum/Nazca Saatchi & Saatchi PerúPapa John's, pizza service. Instead of the annoying leaflets left in the mailbox, the agency came up with this intrusive yet original idea: a sticker attached right below the peephole with the image of a pizza boy plus, of course, the number to call.

The ad won the Gold Lion for the best use of alternative media in direct marketing.
Continue reading... "The pizza "voyeur""
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May 18, 2006
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| Rexona Sport Fan and the World Cup |
In Brazil, Rexona has launched a mini-site as part of a new campaign for Rexona Sport Fan. Of course the content is World Cup related: a video showing a Brazilian football fan at the stadium, a Sport Fan manifesto and an Atari style advergame and the possibility to support the Brazilian team by sending a short message.

The mini-site is not groundbreaking, it's advertainment, there is a Flash 8 video, but I would have expected something more integrated with the TV campaign (see below). It's the same old story, the site is nice to see once, but it doesn't give you many reasons to come back or, even worse, to spread the word about it. Considering the craziness in online marketing of Axe (Rexona's competitor) they could have tried to create something "wilder".
Continue reading... "Rexona Sport Fan and the World Cup"
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February 22, 2006
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| The Brazilian Axe effect |
From Brazil, an advergame to promote the Axe seductive effective. Don't expect anything sexy or daring. I'm posting about it because I believe it's good to see how different countries promote the Axe "effect" through advergames.

Fbiz did it.
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December 07, 2005
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| Guerilla against AIDS |
To promote the use of condoms in Buenos Aires, Argentina the government covered the city's central Obelisk with a giant pink colored condom. It was part of World AIDS day on 1st December. (thanks Joel!)

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October 21, 2005
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| The Australian "Open" |
BBDO Mexico for Espn.

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October 19, 2005
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| Beer black power |
DM9 DDB, Sao Paulo for Antarctica Beer (Brazil).

[via MokaBreak]
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October 06, 2005
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| Audi meets Escher |
AlmapBBDO for Audi Quattro (Brazil).

[via Adme.ru]
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September 26, 2005
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| Axe and the nun |
VegaOlmosPonce/APL for Axe (Argentina). Clio award winner in 2000.

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September 21, 2005
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| Vicks VapoRub, a deeeep breath |
Oveja Negra (TBWA) for Vicks VapoRub (Dominican Republic).

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September 15, 2005
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The Coke Pizza
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August 24, 2005
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Uruguay: happy birthday Pepsi
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August 15, 2005
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"Dark Water" street campaign
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August 04, 2005
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Pepsi icons invade Messenger
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July 29, 2005
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Saddam: the wrong face on a calling card
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July 28, 2005
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A collection of unpublishable ads
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June 28, 2005
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Chevrolet and your style
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Are looking for more cool interactive ideas? Check the archives
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