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Interactive marketing and other great advertising ideas since 2003
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August 05, 2003
A new era for Sponsorship

The Internet enables marketers to translate offline sponsorship activities online, as well as to insert unique aspects. This is the introductory statement by Joseph Jaffe in his latest column on iMediaConnection. It offers a very good overview on how online sponsorship work and on how they can be used as a very powerful tool for branding on the Internet. There's also an explanation of the GM Chevrolet case study.

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