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September 19, 2003
Volvo S40 online promotion in Italy

Volvo has launched on a campaign to promote its new S40. MediaForum reports that the Web portal has promised Volvo to create 180.000 click through and 3.500 online registrations.
The campaign will run also on the main Italian portals, using a variety of ads formats: hockeystick, skyscraper e pop-up.

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