Unicast is ready to launch on the market a new version of its video commercial. The new Flash based format will be interactive, allowing for side-by-side interactive elements during and after the video presentation. As explained in the press release, Avenue A, Ogilvy Interactive, and RPA are developing campaigns for advertisers using this latest version of the Video Commercial, the first campaigns are expected to go live in mid-June.
Richard Hopple, Unicast Chairman and CEO, commented:
"The Video Commercial with companion interactivity extends this tradition by ushering in the first generation of truly 'interactive' Television advertising. Never before has a single ad unit been able to unite advertisers' brand and direct response objectives in so compelling a manner."