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June 22, 2004
Mastercard targets football fans

Mobileway is supporting Mastercard in a mobile marketing campaign targeting Euro 2004 football championship spectators visiting Portugal. MasterCard has distributed over two million competition entry forms to participating outlets in Lisbon and Oporto, which are currently being distributed to customers using their MasterCard cards to pay for purchases.
Each bears a unique single-use code number allowing the holder to compete for instant cash prizes which are paid out in-store. Winners will receive a real-time text message and will also be entered for a weekly draw, with prizes including tickets to Euro 2004 matches and dinner with Portuguese soccer superstar Eus´┐Żbio. Short-dial international phone numbers will be used to ensure that all Euro 2004 visitors can take part, regardless of which GSM operator they use.
Read more in the press release.

Comments on this entry

credit card companies know so much about their customers it amazes me how much they spend acquiring new customers.

Posted by: keith knutsson at June 29, 2004 06:06 PM

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