The new Audi A3 Sportback is coming out in September, but Audi is already promoting it with a viral marketing initiative. On a dedicated micro-site full of interactive info about the car, is also hosted the "Audi A3 Sportback Dream-Island Trophy", an advergame to engage prospects with a sporty personality.
The initiative is promoted with a mailing activit, also presenting the possibility to take an exclusive test drive.