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September 15, 2004
"We know why you fly"

... Says American Airlines introducing its brand repositioning campaign. The company wants to reinforce its brand in the marketplace with a comprehensive integrated, bilingual marketing program. The advertising program includes television, radio, print and online ads in both English and Spanish.

The web will play an important role in the initiative, with a dedicated site titled (accessible through but I was unable to find it out). The site will establish a dialogue between American and its customers, inviting customers to send in stories, photos and video that illustrate why they fly. The site also will enable customers to view the program advertising, as well as learn more information about the features and functions of, such as online flight check-in, flight status notification and online reservations.

Comments on this entry

Posted by: ritter at October 8, 2004 01:20 AM


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