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Interactive marketing and other great advertising ideas since 2003
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November 09, 2004
Johnnie Walker is new and online

Johnnie Walker Green Label is a new label launched by Diageo. It can be discovered through an interactive journey on the web site created by Dare Digital. The atmosphere is evocative and relaxing, interactivity is added to the photographs to engage users and invite them to explore the environment.

As Revolution Magazine reports, the launch of the new label is supported by online advertising and email marketing.

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