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December 01, 2004
o2 promotes the "Bundesliga"

"Bundesliga", the German football championship is been promoted through a mobile marketing effort by o2. The initiative takes advantage of a dedicated micro-site, where the available mobile content is presented. Football fans can sign up to receive MMS and video Bundesliga Highlits, updating via SMS during the matches and football related news. Furthermore o2 allows users to download logos, games and ringtones.

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