Accoring to a research report on online ad trends by Avenue A/Razorfish 2005 will be the year of online video advertising. Thanks to the broadband's diffusion it will be possible to deliver richer content and to enhance ads' capabilities. In general, analysts expect a consistent growth in Internet advertising spending. Quoted in the article on Reuters, Doug Knopper, senior vice president at DoubleClick said:
"There is a huge opportunity for video-based programing on the Web. We haven't figured out as an industry what the model is just yet... but the experimentation will be on the video side."