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Interactive marketing and other great advertising ideas since 2003
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January 25, 2005
Volvo: Life on Board

Volvo has started last week a campaign featuring the message "Life on Board". The online effort integrates the tv spots currently running on the main European tv channels. On the site (for the Italian version) users can see the end of the stories told through Tv ads. The online creativity (the site plus a wide range of rich media ads) is by Fuel Amsterdam, while Mindshare takes care of the planning, having ads shown on Msn and other main European portals.

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