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Interactive marketing and other great advertising ideas since 2003
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February 23, 2005
Discover the 407 apartment

Marketingfacts (in Dutch) reports about an interesting campaign run by Peugeot in Poland to promote its new 407. 407 is the number of an apartment to discover where users can interact with a wide range of objects corresponding to different 407's characteristics. For example, the flowers in the kitchen table represent the ecology, the magazine on the table features the news, the sofa is related to the car's comfort and so on. By clicking on the objects the user can read the full info.

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