Hiton Worldwide Resorts has launched an advergame to promote its 46 romantic retreats. There is a game, called Cupid's Catapult' game, in which players help Cupid deliver gifts to their lover, who awaits them on the balcony of a cartoon resort. Players that score above a certain threshold can enter a prize draw to win a romantic holiday for two at the five-star Hilton Mauritius Resort & Spa.
The game has been created by the agency Neuxpower. The initiative will be supported by online advertising, emails to Hilton's marketing database and leaflets in all 15,000 Hilton bedrooms in the UK.