adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

April 13, 2005
A sweepstake for American Airlines

American Airlines has partnered with Blockbuster to promote its web site and the online DVD rental service through a series of online sweepstakes. As ClickZ reports, the idea for AA is again to invite users to bypass travel agencies and buy their tickets directly online. The sweepstakes are promoted with online ads and email marketing driving traffic to The agency behind the site is Tribal DDB Dallas.

Comments on this entry

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog