Dutch auto-service company Carglass has launched an advergame as part of a multi-channel campaign to promote its new Mobile Services. Emerce reports it has already been downloaded over 160,000 times over the first week it was online. The advergame is a rich racing game which challenges users to register, drive and try to win a series of prizes. The agency behind the campaign is XXS, while the game has been developed by Mad Multimedia.
It's nice to see people investing in an advergame as a promotional tool but, at the same time, it's weird to see the low quality of Carglass' site: www.carglass.nl.