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June 28, 2005
Chevrolet and your style

chevrolet_style.gifIn Argentina Chevrolet has launched an integrated campaign to target young adults. Adlatina (free reg.) reports MRM Partners has created a promotion which starts with the distribution of postcards in popular bars and restaurants in Buenos Aires and ends with a sort of interactive game on a dedicated microsite. The competition challenges visitors to build up a character that best reflects their personality using the available styles. As usual, iPod are the prizes.

Probably (and hopefully) the offline campaign looks nicer than its online version.

Comments on this entry

The site is actually quite sharp. The concept of matching cars to people based on style is leading edge. I don't know where the picture came from that is on this post, but it doesn't do the site justice. Suggest people check out the real thing and ignore the last line of this blogpost.

Posted by: Guy White at October 5, 2005 03:58 PM


I posted this entry last May, the site now has changed. Fortunately it has improved!

Posted by: Martina at October 5, 2005 04:14 PM


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