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July 05, 2005
Introducing the Vespa blog

The Vespa blog we talked about a few weeks ago has been eventually launched in the United States. Customer blogs can prove extremely powerful in building communities among existing customers, and they can also help driving purchase intent among prospects. As Jackie Huba writes on Church of Customer, a Vespa is not an impulse purchase so the enthusiasm on the Vespa (community) blog should spread and influence also undecided prospective buyers.

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