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September 28, 2005
Renault "viral" safety campaign

IB left a comment here on Adverblog pointing to a nice online marketing campaign run in Germany by Renault. On (which means Safety) you find a funny video (click Crash! Boom! Bang!) promoting French cars, which the spot claims to be the safest you can buy.
I really the video because it makes a smart use of stereotypes through metaphors. It's a little bit cryptic the first time you watch it, but once you understand it, you realize it's brilliant since it's not obvious.

I suspect Nordpol Hamburg is behind this, but I'm not sure. Does anyone know?

Comments on this entry

It's funny the title is in German!

Posted by: Wouter at September 28, 2005 12:49 PM


Very Nice!!!!

Posted by: Tim at September 28, 2005 02:29 PM


Flash videos are hosted on Nordpol's server ( I think that your assumption about Nordpol is true.

Posted by: Jiri Maly at September 29, 2005 06:42 AM


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