In France, Fnac is online with a buzz marketing campaign to sign up new clients for its Carte Fnac. At www.bonnesexcuses.com visitors are invited to submit their good excuse to buy technology at Fnac. The best excuses will win mobile phones, laptops and PSP. The site also features a French comedian, Julien Courbey, playing the "excuse expert" (or something like that :-) giving away good advices to take advantage of Fnac's offer.
The campaign has been created by Tequila France and Les Chinois, it is mainly target at a 18 to 25 years old audience and aims at driving traffic to the page where the Carte Fnac can be obtained.