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Interactive marketing and other great advertising ideas since 2003
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October 21, 2005
Blogs and the micromedia model

A good article on Business Week investigating the micromedia model introduced by blogs. It explains why blogs produce value to advertisers, in two words: they serve niche audiences and they boost word-of-mouth.

But if you're a blogger, don't automatically make the assumption this means you can make easy money.

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