In France, SNCF, the National Railway company, has launched an advertainment campaign to promote its Corail Luna trains to the mountains. Four viral videos and an advergame to emphasize the importance of being "fresh" when skiing. The idea is that if you travel by train, you sleep during the night and you reach the ski resort perfectly awake and ready to have fun. If you don't travel by train, then you're very tired and... watch the videos to see what happens.
[via Culture Buzz]