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Interactive marketing and other great advertising ideas since 2003
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February 22, 2006
The Brazilian Axe effect

From Brazil, an advergame to promote the Axe seductive effective. Don't expect anything sexy or daring. I'm posting about it because I believe it's good to see how different countries promote the Axe "effect" through advergames.

Fbiz did it.

Comments on this entry

axe is a brand any agency would love to work with from a creative perspective......this creative execution is rather disappointing after seeing all the great things axe has done online... it seems like their interactive agency was either lazy or never got the brand dna of axe.

Posted by: renato at February 25, 2006 12:37 AM


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