Skyy Vodka yesterday relaunched Skyy.com, hoping to better align its online presence with its film-centric advertising and events strategies. Quoted on
MediaDailyNews Skyy public relations manager Sue Hearn, explains:
"Our brand has been based around film-related activities for some time now. Given the technology that's out there at this point, the web is one of the best vehicles to communicate that brand identity to consumers.".
I immediately surfed on the Web site... it's nice, very emotional, it makes you want to have a drink... maybe not exactly a vodka, given the fact that now it's early afternoon :-)
Btw the thing I liked the most is the possibility to choose you lounge music while browsing the web site. There are about twelve tunes to pick, from Bebel Gilberto to Ursula 1000.