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June 26, 2003
Skyy Relaunch Goes To The Movies

Skyy Vodka yesterday relaunched, hoping to better align its online presence with its film-centric advertising and events strategies. Quoted on
MediaDailyNews Skyy public relations manager Sue Hearn, explains:

"Our brand has been based around film-related activities for some time now. Given the technology that's out there at this point, the web is one of the best vehicles to communicate that brand identity to consumers."

I immediately surfed on the Web site... it's nice, very emotional, it makes you want to have a drink... maybe not exactly a vodka, given the fact that now it's early afternoon :-)
Btw the thing I liked the most is the possibility to choose you lounge music while browsing the web site. There are about twelve tunes to pick, from Bebel Gilberto to Ursula 1000.

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