I don’t know if it was the intention, or not. The lingerie company Lindex has anyway stirred up the Sweden’s minds with its latest ad campaign. The purpose was anyway to get people (read men) to buy bras to their beloved ones as Valentine-gifts.
Ads outdoors and in papers and magazines have the slogan “We Love Boobs” (www.lindex.se) A close-up of a woman in a white, pretty innocent bra was obviously too much for the Swedes and the “nakedness” has been wildly discussed in the tabloids lately. The ads have even got banned in the underground of Stockholm.
The company has got pretty much free publicity and I suppose the PR-agency behind is quite satisfied. I don’t think there’s been such a fuss about an ad since Ann Nichole Smith was the model (thin at that time) for H & M.
That’s the famous Swedish Sin for you!