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Interactive marketing and other great advertising ideas since 2003
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April 07, 2006
Interactivity to help ill children

The guys at Zugara have been doing quite a lot of interesting stuffs lately (NFL Draft for Reebok, and Tourist Trophy Site for PlayStation for example), but my favourite is definitely for Hopelab. Why? Because it's great to see interactivity applied to illness support, especially when it comes to children fighting against cancer. HopeLab is a non-profit organization that combines rigorous research with innovative solutions to improve the health and quality of life of young people with chronic illness. The site was created as a community area for children and adults living with cancer.

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