I've found this some weeks ago on Micropersuasion, it's about "Blackberry marketing", a new or "another" form of mobile marketing.
The news is that Columbia Pictures is offering a free game for Blackberries to promote “RV" a new movie with Robin Williams. But the important thing for us to focus on is that Blackberries are evolving, becoming more than business tools. As Steve writes "the Blackberry is an incredibly fertile marketing ground if we can find a way to court the businessperson to let us in. It's more valuable real estate than the back page of the Wall Street Journal".