adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

May 05, 2006
A Cluedo advergame for B2B

In the UK, the The Business Software Alliance (BSA) has launched an advergame to educate businesses on the risks associated with software piracy. Inspired to the popular Hasbro title Cluedo, the game challenges the player to find out, as a managing director, how illegal software has proliferated withing the company. Players who solve the mystery are invited to submit their score to win prizes, which consist of "legal" software.


Interesting idea, especially if you consider the B2B target, but unfortunately the game isn't very engaging.

via NetImperative

Comments on this entry

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog