adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

November 01, 2006
Bad hair day with Opel Tigra

Car manufacturer Opel in Germany has launched a pre-campaign for the new Tigra TwinTop on (basically that means 'totally messed by blow-dryer'). Main objective is to test if your hairstyle stands the new Opel Tigra TwinTop.

Clou is the combination of the online and mobile channel: on entering the site, users can subscribe with their mobile phone number. The supervisor of the hairstyle experiment Professor Windaloopie is than calling the users on cell phone inviting them for a test drive weekend.

Comments on this entry

hello, knows anybody out there who invented this campaign - which agency, which film production? thanks & cheers!

Posted by: marie at November 6, 2006 12:23 PM


I thought it was originally a Belgian campaign... I don't remember the name...

Posted by: dave at November 7, 2006 01:41 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog