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Interactive marketing and other great advertising ideas since 2003
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March 26, 2007
Meet the Michelin man

Thanks to an article on Imediaconnection I've discovered the world of Michelin. Definitely not a topic I'm interested into, but surely a website worth a visit from an interactive marketing and design perspective. First of all it's a rich experience: there's a lot of content to discover, and the layout encourages in-depth exploration.


It's a great exercise of branding online without forgetting the importance of showing the product also. Of course, they did not forget to put the cherry on the cake, by adding some environmentally friendly content as well, dedicating an area to the "Greaner World".


It's Flash and 3D similiar, in a way, to the recent Get the Glass advergame (but with much better loading), but also clearly inspired by the Pixar movies. Fast connections and faster CPUs are opening a new era for interface design and online interactivity, and we can expect to have a lot of fun (and a lot of new work to do :-)

The agency behind the project is Campbell-Ewald.

Comments on this entry

Hi Martina - The Michelin site is indeed very visually distinctive. Unfortunately, the online advertising that's been supporting the site is extremely weak. How could they take the legendary Bibendum and make him boring?!

Here are some samples from the campaign:

Michelin online ads

Posted by: adverlicious at March 27, 2007 04:31 AM



Well spotted. It's rare these days to see a microsite that has been produced to such a high standard.

I (like probably most folks) don't give two hoots about tires, but I found myself getting sucked into the site!


Posted by: Ryan Carson at March 27, 2007 10:52 AM


Well, this is just another clear example of the influence of videogames over advertising. Anyway, what better than a videogame to give life to a virtual world??

Posted by: Fraps at March 28, 2007 02:08 PM


it's a very cool hip tech-inspired site, but it's pretty light on content -- and that's me being charitable. It's all flash, no gold.

Posted by: stevezilla at March 30, 2007 02:39 PM


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