adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

August 16, 2007
KFC launches Hunger Strike

Another pretty nice advergame if you don't feel like working in this hot summer afternoon... it comes from the UK and it has been developed by Naked Penguin Boy to complement the TV advertising campaign in which KFC promotes the new huge meal the Big Daddy Box Meal.

As Casper explained me, Hunger Strike is a strategy game à la Tower Defender. I gave it a try, and I must say it's quite nice to play, even if you have to overcome the first 2 minutes to start having fun with it. At the beginning it looks boring, but the tougher it becomes, the funnier it gets.

The graphic is nice, as it illustrates the path of the hunger from the belly to your brain... and yes, that's also your goal in the game, avoid that the hunger reaches your brain and starts asking for attention...

Comments on this entry

This is a great way to use experimental marketing with a brand. By using technology brands can connect with the consumer for a small amount of money. KFC offered a game, which would still promote their company and menu and would remind consumers of the brand.

It is a novel way of connecting with the consumer and promote the brand through a soft sell approach. Well done KFC.

I really want a big daddy meal now.


Posted by: Threerooms at August 28, 2007 04:49 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog