adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

August 19, 2007
Are you a Hondamentalist?

Test your passion for Honda in their newest site launched by Wieden + Kennedy London. The challenge is in 14 steps, at the end you get a unique hondamentalism signature and you can enter a competition to win exclusive racing prizes.


The site is very well designed, and the action is quite entertaining and engaging, even if fourteen steps take quite a lot of time (and commitment) to be completed. In your path you find a series of questions and small games that you can even copy & paste on your site (see below) and therefore help Honda spreading the word about her new series of Type R cars.

For more games like this one, visit

Among the content you can grab and share on your site, you find also a series of video. However in this case the WK developers have been quite lazy, as they don't provide you with the code ready to be embedded on your pages, but simply with URL of the video that you have to paste in your blog's authoring tool. This is weird and slightly disappoiting.

Of course there is more than pure advertainment on the site. Product has its part as well, with the history of the Type R model explained and the features of the new car launched on the market


Comments on this entry

Tried it out could manage to enter the honda contest but i am sure cannot go beyond this, because number of competitors are huge.

Posted by: Design for MySpace at August 20, 2007 03:51 AM


This reminds me of the Smirnoff Vodka site. The colors and introduction voice seemed very alike, though once you're in it is obviously different.

Posted by: Sonya at August 20, 2007 07:30 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog