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October 05, 2007
Bravia Bunnies

Sony Bravia has launched their latest TVC called Play-Do which is a massive undertaking using a mountain of Play-Doh and stop animation. I really like it and think that it's a clever campaign addition to Balls and Paint. Fallon were the creative agency.

Comments on this entry

The artist couple Dan and Kozy Kitchens claim the Sony bunnies are a shameless copy of their work. Check their story at Kozyndan. What was Fallon thinking? Better well stolen than badly invented?

Posted by: Neverminditsme at October 7, 2007 09:24 PM



Everybody is talking about the same ad... Really, good work Sony, But i think, that so much Teasing for the final Ad... They have showed almost all just in teasing phase... so TV spot doesn´t ad no too much more...

Hello to all marketing passionated...

Posted by: juan at October 8, 2007 08:58 PM


To all the ppl who think they copied.. it can be a form of subliminal thought. The company saw that pic, disregarded it then some time later that idea came to their heads as if it was their own.

Posted by: Adam at October 9, 2007 07:50 AM


Adam, does that make it right? No, not at all. It is still unethical and illegal.

Posted by: Evan at October 13, 2007 06:13 PM


It's called inspiration, not ""ripping-off". Sorry, you have to do something more creative than play-doh bunnies to deserve any credit for being "copied".

Posted by: Nope at October 21, 2007 07:41 AM


what are you dingbats on about its a great ad and well put together get a life and instead of picking fault get a job you might see it for what it is an AD

Posted by: Graham at October 23, 2007 09:11 AM


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