TIme to move South this week-end to find out the point of view of Panos Sambrakos, Business Unit Director at OgilvyOne Athens.
1) Which is the digital project that impressed you more this year and why?
The website of Stella Artois impressed me the most out of anything I've seen this year. It totally changed my perception of what a brand site could be like, and how storytelling can evolve nowdays through true interactive video.
2) In your job, which is the most important thing you learnt this year?
In 2007 I learned that making a viral is like trying to make a fire on a deserted island without a lighter. There so many things that you need to take care of in order for your fire to catch quickly and spread wild.
3) As a digital marketer/creative person what's on top of your agenda for 2008?
Do even more with interactive video.
What, in your opinion, will be a killer application / key trend in interactive marketing in 2008?
Facebook, Facebook, Facebook.
Which book would you give as a Christmas present to Adverblog's readers?
Creative Advertising is my #1 recommendation for anyone who hasn't
browsed it yet!