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Interactive marketing and other great advertising ideas since 2003
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August 25, 2008
Can you beat Bolt?

To celebrate the impressive perfomances of Usain Bolt at the recent Olympic Games, Puma Running has launched an advergame that challenges users to run faster than the Jamaican champion.


It's a simple but amusing advergame, very nicely design with the integration of videos in the . To run you have to continuously hit spacebar as fast as you can. This is a mechanism that reminds me of the days spent playing vs my brother the Olympics videogame with our C64, and I love this!



Comments on this entry

I think they are having some kind of hacking issue: Highscores look rare: best time is -21000000...
Very good blog!

Posted by: Nicolas at September 2, 2008 06:11 PM


Great and simple advergame. I managed to beat Bolt!

Posted by: Panos at September 4, 2008 08:20 AM


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