If you are Italian (and also if you are not) you can't help falling in love with a Ferrari even if passion for cars are not on your agenda (like in my case). The Ferrari California website has been launched last June, and it has been visited by a few millions of people.
Passion is a terrific traffic driver, especially when the website is then able to deliver all the emotions you expect to experience when you connect with such an iconic brand.
Once again we see audio playing a key role in creating the right atmosphere for exploration and the emotional connection with the car. We saw it with The Sound of Suzuki and we experienced it also with the interesting "all audio" project launched by Volkswagen in Australia. If your car has a great engine, than your site has to focus on it and on the emotions it evokes in potential buyers and simple admirers.
The agency is AKQA London.