In The Netherlands, Skoda is running a fun and very interactive campaign to promote their renewed Octavia models. Through a campaign website they made it possible to control a real car. On several locations throughout Holland, the car is parked, and then controlled and viewed by the internet audience. If you have a spare moment between 09.30 and 18.30 (CET), you should definitely give it a try or at least watch the live stream. (To play along, use the green horn button on the opening page)
Responsible agency is Achtung!