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Interactive marketing and other great advertising ideas since 2003
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May 06, 2009
Fight the fur hunters

A few days ago I wrote advergames might have gone out of fashion. Fernando, from Argentina emailed me to deny my comment, and show that advergames are alive and kicky, and can be used also to drive awareness around sensitive topics such as anti-fur communication. Look at the advergame created by BBDO Argentina for FABA (the local PETA).


The game mechanism in itself isn't particularly innovative, what is really interesting instead is the choice of such a digital communication tool to spread the anti-fur message.

Also, I think the art direction in the project is very good and makes the difference in the appeal of the game.

Comments on this entry

The artwork are nice, game experience are lame.

Posted by: Sofyan at May 7, 2009 03:22 AM


The art looks fun. Interesting choice of media to spread this message.

Posted by: Jack Zufelt at May 8, 2009 02:40 PM


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