The BBC has launched a simultaneously digital and experiential event called Blast Studio It was conceived and produced by Fallon London .
Behind the scenes here
The project is a collaborative art installation which will be created in real time (limited to 12pm to 12am) by young people interacting with the website. Their instructions made at the website will affect a real art studio. During the event, Fallon will collaborate with the users to create TV commercials as well as inviting artists to express themselves in the studio together with the online audience.