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Interactive marketing and other great advertising ideas since 2003
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October 31, 2008
AC/DC rocks!

Q: What to do when some of your fans work in an office with a firewall that doesn't allow them to visit contents hosted at YouTube so you can't make your new work available to any of them?

A: You can create your video in an Excel spreadsheet so it can be sent via email, as AC/DC did a couple of weeks ago (make sure that you have macros enabled)

You can check it out at, it's funny and quite original.

October 28, 2008
A "Contagious" offer you can't refuse

If you are looking for some good and fresh food for thought in marketing and communication, you can't miss the Contagious Communications offer. Only for this week, you can buy their reports with a 50% discount.


This year they have published 5 reports filled with in-depth analysis of the latest trends, technologies and innovations affecting today's marketing landscape. For each report there is an executive summary available, just click on the links below to download it.

- Branded utility
- Goodvertising

Continue reading... "A "Contagious" offer you can't refuse"

Have a virtual baby with VW

Gulp. I would like to meet the crazy mind that came up with the RoutanBabymaker3000 idea, and the Volkswagen marketer who approved it (what a brave man!).


Not sure whether I have positive or negative feelings about the idea that probably is weird and unexpected enough to have a good viral potential. To tell the truth, what surprises me is the complete lack of connection with the brand and the product. God save the brand!

The agency is Crispin Porter + Bogusky.


Feel the flavour

I can't understand a word in Swedish, but I think this website for Mackmyra - the Swedish Whisky, is pretty cool.


What can you tell about a whisky on a website? The show and let people experience approach works better than a thousand words (even if the guy talks a bit too much in the voiceover...).


Escape the Bad Credit Hotel

Better late than never, the US Treasury has launched an online campaign to explain people the how to survive the credit nightmare. The Bad Credit Hotel is a gloomy black & white video based experience that helps citizends understanding the mysteries of debt management.


The whole thing is conceived and designed pretty well, and despite the name you certainly cannot call it a humorous nor entertaining experience. But what I find really interesting is the choice of the Web as ideal media to deliver such an important and actual message.


The agencies are Lowe New York and Firstborn.

TomTom hooks up with Top Gear

It was just a matter of time before popular Top Gear would hook up with a navigation device. TomTom got the honours, and now offers "Europe's most breathtaking driving routes", selected by Top Gear Magazine. At the new Greatest Routes website, you can choose from thirty different routes in nine countries, including Italy's Stelvio pass, the second highest mountain road in the Alps and the stunning Irish West Coast. All for free.


October 26, 2008
McCain, surrender!

From the very first's "Yes we can" video I can't stop being amazed of how Obama and its campaign (whether if the contents are from the campaign itself or user generated) has connected to the new generation that grew up in the 90s and made Internet part of their lives. This is the last example, this video uploaded two days ago:

October 24, 2008
Meet The Beckers

If you haven't met the Beckers, you should now. In late September, a three minute video gave a look inside the life of the Becker family, preparing for their annual Thanksgiving tradition. Initiated by Audi, the family features several stereotype car drivers. Daddy drives a Mercedes, brother a convertible BMW and so on, all pretty dysfunctional, except for the Audi guy. It's a fun and interesting concept, recognised by Youtube that featured the first episode on it's comedy channel worldwide. The Beckers mini serie now continues with the just released second episode. Check it out.

October 23, 2008
Australian AFL and Parody

I love Australia and I love a great adverstising parody.

Australia's main footboll game - AFL - had a major campaign this year with this original cool ad (11, 500 youtube views), the first ad below. But the parody is even better (18,000 views), the second ad below, written and produced by Aktifmag in his bedroom. Now that's Australian AND the truth. It's great to see big budget campains being beaten by user generated parodies.

Ballad for David

Not sure what to make of this... funny or trashy? You decide...

Presidential Hot Air

Tequila in Sydney have once again produced a site that pokes fun at the USA Presedential race for the White House.
Their last effort Slap The Candidate was very fun and had great user interaction that made you somehow laugh at slapping one of the candidates really hard. It also scored a monster amount of visits and was seen across most global news shows.


Their new effort - Presidential Hot Air Race - unfortunately falls very flat. Basically you pop a balloon that Obama or McCain is in - and that's about it. Oh it also tells you how many news stories have been generated on a daily basis.It's a shame it wasn't pushed further... take a look and see for yourself.

October 21, 2008
Pull and Bear's eco touch

In occasion of the World Tree Day (last September) the Spanish fashion brand Pull and Bear has launched an eco-friendly online initiative to share its eco-responsible vision and engage/activate brand fans who care about the future of mother earth.


First of all, they have stopped printing their catalogue, making the product visuals available online only. By doing this they have already saved dozen of trees but fortunately they take their eco approach a step further.

Continue reading... "Pull and Bear's eco touch"

October 20, 2008
Mobiles of the others

Back after a long break, I really don't know where to start from... There are so many projects I should catch up with! So bear with me if I will post about something that is a few weeks old. If it's good, it's worth keeping track of it anyway.

Let's start with this website for mobile obsessed launched by Nokia to promote its 7610 model. I can't help dubbing the site the "mobiles of the others", because it is all mobile voyeurism.


Confess it, how many times have you looked (or wished to look) at your partner or friend's mobile phone to discover some segret or simply because you are damn curious??? Well, on Somebody Else's Phone, your wish become real, as you can "spy" the life of three young characters by viewing content within their Nokia handsets.

Continue reading... "Mobiles of the others"

Axe Dry France : Canadairman

In France, Axe (Unilever) is launching today a website for its anti perspirant range: Dry .


It is based on the same concept than the international TV spot, with a guy who sweats like a fire hydrant, and who needs Axe antiperspirant to get a normal life and obviously like in any Axe campaign, get the girl! Unilever France developed a local version of this guy exclusively online: Canadairman... His huge sweating capacity allows him to extinguish fire.

Axe produced a dedicated spot, with a viral potential on its target.

Continue reading... "Axe Dry France : Canadairman"

October 16, 2008
Sony Bravia: Domino CIty

It's been a while since we've last seen a new Sony Bravia commercial. But we've got news from New Zealand, where Domino City just got released. This commercial, in line with Balls, Paint and Bunnies, is showing domino stones falling throughout India. Nice, but not as impressive as the ones we saw before. Maybe because it's a local ad, just like Piramids, and executed by a different agency (BATES Singapore). You decide.

Continue reading... "Sony Bravia: Domino CIty"

October 10, 2008
Travelling around

Hello everybody, I'm travelling around for meetings, sorry for the lack of posting lately. I'll be back very soon!

October 03, 2008
Things to do in Halloween day

One of the things i like the most about the digital work coming from DoubleYou is how they integrate storytelling in their advertising campaigns. Eight or nine years ago they established themselves as one of the most brilliant interactive agencies in the world, only being regrettable the fact that the medium itself (in Spain) wasn't mature enough so i always had the feeling that DY was ahead of his time.

Years later, they are still doing great things but they've managed to export all their digital knowledge in a more strategic mood, trying, being a digital agency, not to limit themselves in a 17" screen. And because of that they created this clever trap done like if it was a physical banner ("it looks like this but then i roll over it and happens that") for Port Aventura (a huge theme park in the Northeast of Spain) and its Halloween campaign in 2007.


They built a wood stand and by the name of "Interactive Test for Cowboys" they simulated that it was another attraction in the park where the users could test their skills as a cowboy.

Continue reading... "Things to do in Halloween day"

October 02, 2008
Hotel 626

Last year here in Mexico, Doritos released a series of TV and YouTube spots to support a TV series called "13 miedos" ("13 fears") and in everyone of them people were chased by famous fearful creatures such as Nosferatu, Werewolf and some others.

I don't know if it's related to it in some kind of way (besides sharing the brand) and maybe i'm missing something about the concept but yesterday i reached Hotel 626, a new (and scary) production from the talented guys at Goodby Silverstein and Partners + B-Reel.


Continue reading... "Hotel 626"

Are looking for more cool interactive ideas? Check the archives

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