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Interactive marketing and other great advertising ideas since 2003
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January 29, 2010
Paper, rock and scissors

Swedish magazine T-Post, distributed as a T-shirt (yes, check it out), has released an issue where the t-shirt itself becomes a "paper rock scissors" game to play against. A bit creepy, but also interesting as it keeps on unveiling new ways of interacting with physical products, as in the Adidas' sneakers augmented reality thing.

(via Tribal DDB Spain)

January 05, 2010
Night lights

As in the fantastic Big Shadow project, another good example that "interactive" doesn't mean "in front of the computer": Night lights, by YesYesNo

Looks like lots of fun and engage, more info and full credits and explanations here :)

(via @JoshuaDavis)

October 29, 2009
BK Dollar Menu Banner

No printing is necessary to activate Burger King's new augmented reality banner showcasing the fast food giant's Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King.

bk.png


via Creativity magazine

October 15, 2009
Hand from above

Isn't it lovely or what?

October 11, 2009
Lufthansa "My Sky Status"

myskystatus.jpg

MySkyStatus is a fine website-app by Profero NY that sends altitude, location, departure and arrival updates to your FB or Twitter account from the different flights you choose (in any airline). Ideal for those people who have to pick other people up at airports. Wouldn't be nice a mobile app for this?

October 06, 2009
Rolighetsteorin: Volkswagen and the happy people

funnypeople.jpg

In the first years of this decade, DoubleYou released an interesting project for Audi in Spain called Attitudes, Audi's commitment to protect the environment and enforcing road safety education in schools, so that's the context in which i can explain this new project from Volkswagen in Sweden called Rolighetsteorin ("the theory of fun")

Yesterday this video dropped into my inbox and although is absolutely fantastic seeing people interact with the stairs, resembling that Tom Hanks' famous scene from "Big", just because i know a few words in swedish i didn't get the point about the relationship between Volkswagen and the whole thing.

Luckily, there was a link taking me to the site of the campaign (english translation), where i understood that, a campaign trying to make people happier as happy people is more disposed to change things for the better. Go and visit the site, there are some other funny videos as well, cute.

(agency is Tribal DDB Stockholm)

October 05, 2009
Bravo Gustavo: Play Music Director

gustavodudamel.jpg

The exceptional Gustavo Dudamel has been appointed as new Music Director at LA Philarmonic Orchestra, and what a better thing to do than making people available the passion of conducting an orchestra in a Guitar Hero style. That is the highlight of this microsite called "Bravo Gustavo", where you can also download an app from the AppStore that makes your iPhone a baton.

Funny way of engaging people with classical music using state-of-the-art technologies, the work done by Hello Design.

September 24, 2009
87 cool things (by Google)

coolthings.jpg

Insanely insightful. This presentation from Google, describing several cases of succesful and creatives uses of their platform is awesome. A must for everybody with a bit of a techie, creative, planner or whatever. And I miss some uses that Iain once suggested...

September 21, 2009
Castrol and the right oil for your car

In London, Castrol has raised this interesting issue, providing some info to drivers while they're passing by some billboards with cameras that read vehicles' registration number.

(via Adrants, thx Arturo!)

August 11, 2009
Dunkin' Run: be a hero through donuts

dunkindonuts.jpg

In this new era of applications, Dunkin' Donuts released a really cool one called "Dunkin' Run". Probably you know how complicated is ordering coffe for a group of people in an organized way. Using this app, you can become a "runner" while they fill what they want and then get yours and your friend's goods from the general Dunkin' Donuts menu, you can see a little video explaining how it works.

What appears interesting to me (besides the obvious use) is the way in which the application spreads, not only by using or because someone recommended, but also by ordering something when a friend of yours is the runner and asks you if you want him to pick some coffee for you.

July 09, 2009
Tour de France and social media, tres bien

This is the first time in which the Tour de France is happening in the middle of social media tools being so mainstream, so there has been some interesting tools built, besides Lance Armstrong twittering from inside the race.

First of all, one of the most talked about and probably one of the projects that will be highlighted in next year's festivals, the famous Nike Chalkbot. If you've ever been a fan of these races, it's pretty common that fans cheer up the participants writing messages on the floor. Chalkbot follows the same principle, send your 40 characters message and it will be drawn on the road by a machine.

Also, it's weird (or different) enough as to be noticed by normal people even if they're not frequent Twitter users, so it's pretty common that press covering the event talks about the machine.

Continue reading... "Tour de France and social media, tres bien"

June 11, 2009
A house travelling for Vodafone

vodafone_house.jpg

A while ago i posted about Vodafone in Spain doing some crazy stuff for their 3G solutions for small businesses. Time after that, they've created a follow-up of that campaign, consisting on a Vodafone employee (that spends some time blogging) and his family going through Spain in a "bus-house" and without a landline number to get connected to the Internet, just a mobile phone and a USB modem. Also residents of each city will be allowed to get into the bus, as it will be staying for two days in each place.

All of this is being blogged at La Casa Movil and although it's in spanish, it's worth a read, you can use some online translation tools to get it translated into English or the language of your choice.

June 08, 2009
Rubberduckzilla

If you want to destroy Tokyo then you should try this game developed by the smart guys from Poke London called RubberDuckZilla. Taking as starting point this Mother's TV ad for Oasis (a drink for people who don't like water)...

Continue reading... "Rubberduckzilla"

June 07, 2009

Priority Mail in AR

May 13, 2009

Fiat Punto T-Jet, a real car inside a game

April 16, 2009

Tweenbots

What if outdoors could talk

April 10, 2009

BMW Z4 : Expression of Joy

April 07, 2009

Baker Tweet

March 23, 2009

Our song

March 10, 2009

Killzone 2: World Wide War

March 04, 2009

Wi-Fi advertising

February 22, 2009

Work is in the air...

February 05, 2009

My chocolate tastes better than your chocolate

December 30, 2008

YouTube Doubler

December 29, 2008

A nice Christmas card

December 18, 2008

Fanta plays with great mobile applications

December 12, 2008

Red Bull settles in the Playstation Home

November 25, 2008

Hologram of French goalkeeper by Adidas

November 14, 2008

Who let the dogs out?

October 31, 2008

AC/DC rocks!

October 03, 2008

Things to do in Halloween day

September 24, 2008

United Colors of Uniqlo

September 23, 2008

Wario Land - Shake it

October 30, 2007

Ground level mapping

October 24, 2006

Clone your Heineken

September 08, 2006

Heineken Skypecast

August 09, 2005

IAB: four companies comply with the global guidelines

July 08, 2005

Look me in the eyes, baby

June 22, 2005

Eyeblaster and Pointroll announce Firefox compatibility

May 09, 2005

The next generation of ad networks

December 16, 2004

Videogames advertising will be measured

October 01, 2004

Pointroll introduces the "Reminder"

August 27, 2004

Polling feature for Point Roll

March 17, 2004

Find (and buy) Nemo online

September 12, 2003

Ad-ID platform for ad tracking is ready but...

August 13, 2003

Quigo Launches Contextual Advertising Platform

August 06, 2003

Eyeblaster goes big

Know your competitors' traffic

July 21, 2003

NetRatings expands in Europe

July 17, 2003

DealTime Launches ROI Tool

July 02, 2003

Internet advertising targeting

June 19, 2003

Successful stories: Espotting Media

June 17, 2003

24/7 Media launches Open Advertiser 2.0

At last, a way to measure online ads

June 10, 2003

WebSideStory Launches New HitBox

Are looking for more cool interactive ideas? Check the archives


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